Gemini Edibles & Fats India’s new campaign, starring Siddu Jonnalagadda, pivots Freedom Refined Sunflower Oil from health-centric ads to lifestyle branding. By emphasizing cultural “togetherness” in Telangana and Andhra Pradesh, the brand leverages celebrity influence and regional identity to secure loyalty amidst volatile commodity prices and stiff national competition.
Gemini Edibles & Fats India’s new campaign, starring Siddu Jonnalagadda, pivots Freedom Refined Sunflower Oil from health-centric ads to lifestyle branding. By emphasizing cultural “togetherness” in Telangana and Andhra Pradesh, the brand leverages celebrity influence and regional identity to secure loyalty amidst volatile commodity prices and stiff national competition. Read More