To celebrate the launch of Edible’s new limited-edition cupcake line, the brand is giving away free cupcakes to everyone in the U.S. born on Sept. 9—aka the most common birthday in the country. Edible has long been known for birthdays, but this launch reflects how the brand is meeting today’s consumers where they are—looking for small indulgences, snackable […]
To celebrate the launch of Edible’s new limited-edition cupcake line, the brand is giving away free cupcakes to everyone in the U.S. born on Sept. 9—aka the most common birthday in the country. Edible has long been known for birthdays, but this launch reflects how the brand is meeting today’s consumers where they are—looking for small indulgences, snackable Read More